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Mantra's creative content writing team has curated these blogs to provide you with an understanding of the latest trends & updates on the digital marketing landscape. Reading these blogs helps to explore more information on the constantly changing world of digital marketing

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Want to Go Viral? Crack the Code with A/B Testing on social media.
Want to Go Viral? Crack the Code with A/B Testing on social media.

We are living in a digital world. We scroll at least one social media platform daily and post images or videos. Right?

However, there is a big challenge in making the post viral. That’s why the relevance of A/B testing arises quickly in this digital world.  

 
GEO vs. SEO: Which One Prevails in Google’s AI-Driven Future?
GEO vs. SEO: Which One Prevails in Google’s AI-Driven Future?

The manner in which individuals seek information online is evolving more rapidly than ever before. For years, Search Engine Optimization (SEO) has been the go-to method for gaining visibility. However, a new contender has emerged: GEO (Generative Engine Optimization). With Google’s AI-enhanced search influencing the future, companies everywhere are questioning whether SEO will endure or if GEO will dominate. 

 
Branding vs. Marketing: Explaining the Key Differences and Importances
Branding vs. Marketing: Explaining the Key Differences and Importances

 

Marketing and branding are the two pillars of every business. Sometimes, many of us consider marketing and branding to be the same. Precisely, it's not.

However, marketing and branding are related to each other. Both are key factors of a business while playing different roles. 

Enhance Customer Engagement with Interactive Videos
Enhance Customer Engagement with Interactive Videos

Each of us gives more attention to entertaining things. That’s why most businesses have been seeking the latest way to connect their customers easily and quickly through entertaining methods. So, they use innovative marketing methods instead of traditional methods like posters and TV ads.

 
Reels or Shorts: Where Will Your Content Go Viral?
Reels or Shorts: Where Will Your Content Go Viral?

Today, we have the entire social media planet at our fingertips. Moreover, this is the time when social media is at the peak of its popularity. There is a fantastic fact that every one of us has played a role in it, without even knowing it.

 
Turn Clicks into Conversions: Reduce Bounce Rate with Internal Links
Turn Clicks into Conversions: Reduce Bounce Rate with Internal Links

In the current digital era, converting clicks into meaningful engagement is more important than simply obtaining clicks. Any firm can be killed by a high bounce rate, but those that rely heavily on their internet presence are particularly vulnerable. The good news is that an effective internal linking strategy may help you drop bounce rates and boost SEO performance. We understand how effective internal linking can impact search engine results and user experience because we are one of Kerala's leading SEO businesses. Let's check out how.

How AEO is Reshaping SEO in the Era of AI Search
How AEO is Reshaping SEO in the Era of AI Search

The digital search landscape is undergoing a revolutionary transformation. Traditional SEO, long the dominant strategy for improving online visibility, is now sharing the stage with a rising star: Answer Engine Optimization (AEO). As AI-powered search technologies like Google’s Search Generative Experience (SGE), Bing Chat, and other large language model-driven platforms redefine how users find information, businesses must pivot accordingly.

 
Content Clusters: The Secret to Better Website Rankings
Content Clusters: The Secret to Better Website Rankings

What a remarkable fact that people still follow online, even if they are in a busy world. So, it’s not easy to get attention online, especially for your website - but, you know, it's everything.

If you are running a growing company or small business, your website plays a great role in your future success. Hence, it doesn’t mean people will see your website. In fact, you will be invisible if people can't find you on Google. So, just having a website is not enough.

It is essential to be aware of the secret to better website rankings. Understand those significant tips and secrets from below to boost your website rankings.

 
From SEO to SXO: A Smarter Way to Grow Online
From SEO to SXO: A Smarter Way to Grow Online

You know, digital marketing is a fast-changing world today. Sometimes those changes are risky to accept and easy to pursue. Accordingly, each of us has witnessed different changes due to the emergence of new strategies, ideas, and methods in the digital environment. 

 
LinkedIn Posts vs. LinkedIn Articles
LinkedIn Posts vs. LinkedIn Articles

Have you heard about LinkedIn? LinkedIn is an excellent place for professionals to link or connect and promote their products or works. If you are an individual professional, creating a great and bold LinkedIn presence can open new doors.

 
Click, Swipe, Engage: Why Interactive Content Wins
Click, Swipe, Engage: Why Interactive Content Wins

Today, people always seek something fresh, useful, and fun. Is it? In fact, it has become challenging to capture people’s attention in the digital world. Basically, it is not enough anymore to create content with various competing brands. Don’t you know what makes digital marketing more powerful and attractive? Yes, it is necessary to be aware of the vital aspects in the digital environment.

 
Beyond the Keywords: The New Language of SEO
Beyond the Keywords: The New Language of SEO

For years, SEO was all about keywords. Stuff them into your content, sprinkle them into your headers, and you are good to go. But that strategy? It doesn’t cut it anymore. Welcome to the new era of SEO. It's subtle, smart, and silent, an algorithm that reads between the lines. And if you’re still chasing keyword density like it’s 2012, you might be missing the bigger picture. Let’s dive into how SEO is evolving, why it matters more than ever, and how you can benefit by partnering with the best SEO services in Ernakulam.

 

Mantra, the best digital marketing company in Cochin, Kerala has associated with more than 500 businesses so far to fulfil their digital marketing needs. We are committed to delivering top-quality digital marketing services worldwide.

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