Want to Go Viral? Crack the Code with A/B Testing on social media.

Want to Go Viral? Crack the Code with A/B Testing on social media.

We are living in a digital world. We scroll at least one social media platform daily and post images or videos. Right?

However, there is a big challenge in making the post viral. That’s why the relevance of A/B testing arises quickly in this digital world.  

As a magic tool, A/B testing helps boost your views and spread the name of your brand, business, or social media marketing agency in Kerala. Some secrets in A/B testing will make your social media go viral. 

So, do you want to go viral? If yes, read the blog to capture the secrets behind A/B testing to increase views of your posts. 

What is A/B Testing? 

A/B testing, or split testing, is an easy method to compare two options to find which is better. This method allows you to add minor changes like timing, visuals, messages, or captions to realise how people respond. 

Suppose you write two different captions for the same Instagram post; you can check which one will get more likes, shares, and comments. Otherwise, you can create a headline or design with a different version to measure the result. 

A/B testing focuses on clarifying the viewers based on real content instead of assumptions. Shortly, it is a way to compare, test, and select the best option rather than guessing. It results in improving your social media performance and achieving more attention from audiences. 

Importance of A/B Testing in Social Media

A/B testing is a significant tool for energising your social media page with its systematic format. It’s time to recognise why A/B testing is essential in social media. 

1. Greater engagement

Generally, social media is also a platform for interaction with people.  You can test various versions of your content by adding your own style, which attracts more shares, likes, and comments. Accordingly, people can interact and engage with you easily. 

2. Get viral

The primary purpose of A/B testing is to make your post and social media pages go viral.  Your posts might be shared if your content is emotional or unique. A/B testing reflects the type of content that ensures the best opportunity for virality or spreading your posts. 

3. No more guessing

Most people make posts with guesses about what their audience needs and likes.  You don’t need to consider whether you keep your posts with A/B testing, as it reflects what works better. 

4. Understanding your audience

Every audience is different. You can understand your audience’s tastes, likes, and dislikes using A/B testing. You can plan your future work according to this understanding and these insights.  

5. Improves Return on Investment (ROI)

If you spend money to post your ads, you need better results for your post. A/B testing must bring value to your work and efforts.  

What Can You Test on Social Media?

In social media, you can test anything using A/B testing. Understand what you can test on social media by A/B testing.

• Captions

• Hashtags

• Images

• Videos

• Format of contents

• Time of posting

• Engagement triggers or user actions

How to Run Successful A/B Testing?

If you want to pursue successful A/B testing, you have to understand the procedures of A/B testing. 

1. Make a Goal

Primarily, determine your goal before you begin. It will help you obtain more likes and shares. 

2. Select any One Element of Changes

You can choose one aspect at a time for change. Suppose you test two or more different posts; it will be risky to analyse the differences simultaneously.  

3. Classify Your Audience

You can classify your audience into two groups to give both an equal chance and find which is better. 

4. Grab the Results

You can use third-party tools to analyse and measure the performance easily by choosing Instagram Analytics or Facebook Insights. It will help you to grab more results. 

5. Choose the Best

If you can test properly, you will see which works better. So, keep the best option to apply again. 

6. Follow the Process

A/B testing is required always; it is not a one-time process.  So, you have to keep A/B testing by bringing various ideas. 

Major Tips to Build Your A/B Tests Effectively

You have to follow A/B testing with its adequate procedures and formats. Many Kerala brands or social media marketing agencies have been pursuing appropriate strategies and using their tricks to get more professional results.  They keep trending and creating regional content to attract more audiences.   

Do you want your A/B testing to be more effective? Then follow the essential tips shown below;

• Avoid too many things at a time and keep it simple

• Follow the trends 

• Be patient, because it requires enough time for interactions

• Update the latest digital changes

• Understand the likes and dislikes of your audience

For example: 

If you are running a restaurant in Kochi, and you are going to promote your new dish like ‘Karimeen Pollichathu’

• Caption A: Taste the heat with our special Karimeen Pollichathu! #KochiRestaurant

• Caption B: Spicy Day? Get ready for a fresh meal! Chill with our new ‘Karimeen Pollichathu’ #KarimeenPollichathuLove. 

Here, you test both captions. Suppose caption B gets 30% more likes and shares than caption A, and you can decide if the audience will choose the friendly style. So, you have to follow the style of Caption B in future posts. 

Conclusion 

Now, are you ready to go viral? 

Getting a digital space on the current social media for your posts is challenging.  A/B testing can generate attention for your audience if you keep its strategy well. As mentioned above, you may understand that going viral is difficult without following these tips. 

Shortly, A/B testing is a magical tool and a way of creativity and engagement. So, follow the clear professional instructions to use A/B testing properly from a social media marketing agency in Kerala. 

Then, stop guessing, post your work with a test, learn and crack the code to go viral.