Enhance Customer Engagement with Interactive Videos

Enhance Customer Engagement with Interactive Videos

Each of us gives more attention to entertaining things. That’s why most businesses have been seeking the latest way to connect their customers easily and quickly through entertaining methods. So, they use innovative marketing methods instead of traditional methods like posters and TV ads.

Today, people spend more time on social media seeking interesting and unique content than entertaining content. That is the exact reason why businesses and several brands use interactive videos. Through interactive videos, people can quickly explore and become more aware of your business or product. It will be more engaging and more personal.

Here are the precise details regarding the interactive video and how it enhances customer engagement. 

What are interactive videos?

Interactive videos are the trend in social media for exploring unique concepts. It directly engages with the people or customers. It is not just about watching; it is more about engaging with its content. 

Interactive videos are more user-friendly, allowing users to play, rewind, or pause the videos. These videos will be informative, fun, and engaging. Hence, every business and its products will get customer attention easily with the interactive videos. It allows people to connect with the business through the clickable elements. There are several forms of interactive videos, such as story-based, clickable, quiz, and shoppable videos.

We can see interactive videos through several social media, marketing, e-commerce, and video hosting platforms. Understand those platforms briefly from below:

Social Media Platforms

• Facebook

• LinkedIn

• YouTube

• Instagram

Marketing and E-Commerce Platforms

• Amazon Live

• Shopify Video Ads

Video Hosting Platforms

• Wirewax

• Vimeo

• Kaltura

• Vidyard

• Wistia

Importance of Interactive Videos in the Future of Customer Engagement

Here are several significant aspects of interactive videos. Understand the importance of interactive videos in the future of customer engagement from below:

1. Better Awareness and Learning

Generally, interactive videos are informative in nature. Customers can easily access and become aware of the business through the content of the interactive video.

2. Make Fun and Entertaining

Content to capture customer attention, most of the interactive elements keep the content funny and entertaining. 

3. Increased Conversions

Viewers can directly connect and buy the product or business from the video itself. There will be clickable and connecting elements on the videos. 

4. Sustained Attention

As a great feature of interactive video, customers' attention can be captured easily by making the viewers curious about the content and the choices they make.

5. Quick Feedback and Findings

Customers can directly share their opinions or feedback about the products. So, businesses can simply track the findings and relevant responses regarding their businesses.

6. Shareability

If the content is unique and entertaining, viewers will share the video with others.

7. Individualised Experience

Viewers can feel a connection and be interested in the content of interactive videos. Or it can shape our own viewing experience.

How Businesses Use Interactive Videos

Interactive videos are a powerful and effective tool for businesses to connect with customers. So, they use interactive videos to get results. 

Whether you need to make interactive videos, you have to understand how businesses use interactive videos and what kinds of tips are used. The best video production company in Kochi is an expert in making interactive videos by using the major tips, such as

• Understanding the viewers

• Tell an informative and creative story about the businesses that can emotionally involve

• Track the results or performance of how many viewers liked or clicked, responded, and shopped.

• Keep it clear and easy

• Add useful content for viewers.

Examples of How Businesses Add Interactive Videos

1. Real estate businesses: customers can easily approach the businesses with their 360-degree property tours by using interactive videos and tools.

2. E-commerce businesses: Viewers can click directly to buy products, such as accessories, clothes, jewellery, etc., while watching the video.

3. Travel companies: display the destination for travel so that the company can contact them directly.

4. Educational companies: use interactive lessons and topics that students can answer within the video.

Interactive videos can allow the customer to connect and buy the product or services while watching the videos.

Benefits of Interactive Videos for Businesses

Every business is travelling through a competitive world. So, interactive videos help businesses grow above the competition easily. Here are several benefits of interactive videos for businesses:

1. Increase the conversion by clicking and shopping directly from the video.

2. If the content is unique, customers will always remember your business.

3. Customers can easily connect with the businesses by allowing them to make choices.

4. You can introduce your product in a fun and engaging way, which will help capture the customer's attention quickly.

5. Businesses can get findings through the direct comments and feedback of viewers regarding the product.

The best video production company in Kochi offers effective professional support to create and design videos in an attractive and interactive manner.

The Future of Interactive Videos in Marketing

In this digital world, interactive videos have the greatest relevance in marketing to capture the customer's attention. Today, we have smartphones, the fastest internet connections, and numerous platforms to explore the content of marketing.

So, besides the trend, interactive videos are the key factor in the promotion and marketing of businesses. Moreover, there are other innovations included in creating interactive videos, such as Augmented Reality (AR) Videos, Virtual Reality Videos (VR), and personalised storylines. These versions can be a future form of interactive videos in marketing.

Conclusion

Interactive videos are a vital factor in engaging customers with the brand. There are several advantages to growing your business while posting an interactive video. The entertaining, informative, understanding, shopping, and connecting features in interactive videos will reflect high results and outcomes for your businesses. Basically, interactive videos have an upcoming and amazing future beyond the current digital marketing world.

If you want to capture your customers to engage with your business, seek professional advice and support from the best video production company in Kochi to access a creative design of interactive videos.